Minhas Motors — Automotive Dealership Brand Identity
Minhas Motors ("Deals in New and Used Cars") needed an authoritative, instantly recognisable automotive brand identity that projected mechanical precision, buyer trust, and showroom prestige across vehicle livery, customer handover accessories, and digital inventory channels.
What needed to be solved.
Differentiating a growing new and used car dealership in a competitive automotive market with a bold mark that looks equally commanding on metallic keyfobs, embossed leather interiors, showroom signage, and vehicle bodywork.
Key project priorities
- Design a bold interlocking "MM" geometric monogram paired with a high-contrast MINHAS MOTORS wordmark and descriptor
- Establish a commanding automotive colour system combining warm golden amber (#E5A01D) and deep metallic charcoal (#363839)
- Extend the identity across custom metallic keychains, embossed vehicle headrests, door livery decals, and mobile app touchpoints
How we executed the work.
Constructed an angular, interlocking twin-M emblem engineered for sharp legibility across both physical badges and digital screens
Created a comprehensive identity board defining vertical, horizontal, and standalone monogram lockups across gold, charcoal, and white surfaces
Applied the visual system to tangible dealership touchpoints including black-and-gold handover keyfobs, stitched headrest debossing, and full side-profile vehicle decals
Deliverables & Business Impact.
Equipped Minhas Motors with a commanding, cohesive automotive brand identity that elevates showroom credibility and turns every vehicle handover into a memorable brand experience.
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